Alotaibi, E.K., Khanfar, I.A.A., Ismaeel, B. and Shkeer, A.S. 2025. Analyzing the influence of direct marketing strategies on consumer purchasing decisions. Heritage and Sustainable Development. 7, 1 (Apr. 2025), 329–338. DOI:https://doi.org/10.37868/hsd.v7i1.1133.