Mohammad, A. A. S.; Nijalingappa, Y.; Mohammad, S. I.; Raja, N.; Kanade, T. M.; Alenazi, S. A.; Vasudevan, A.; Hunitie, M. F. A.; Ismaeel, B. A Fuzzy DEMATEL Approach to Identify and Mitigate Barriers to Consumer Adoption of Sustainable Products. Heritage and Sustainable Development 2026, 8, 529-548.