HARDAYU, A. P.; AFIFAH, N.; LISTIANA, E. Innovative self-brand congruity as a mediator of CSR and gamification effects on sustainable consumer engagement. Heritage and Sustainable Development, [S. l.], v. 7, n. 2, p. 1089–1110, 2025. DOI: 10.37868/hsd.v7i2.1409. Disponível em: https://hsd.ardascience.com/index.php/journal/article/view/1409. Acesso em: 26 oct. 2025.