HARDAYU, Audisty Prana; AFIFAH, Nur; LISTIANA, Erna. Innovative self-brand congruity as a mediator of CSR and gamification effects on sustainable consumer engagement. Heritage and Sustainable Development, [S. l.], v. 7, n. 2, p. 1089–1110, 2025. DOI: 10.37868/hsd.v7i2.1409. Disponível em: https://hsd.ardascience.com/index.php/journal/article/view/1409. Acesso em: 14 aug. 2026.