WISHAH, Raed; AL-SUKKAR, Ahmad; DANNOUN, Zaid; AL GAAFREH, Jumana; QAIMARY, Shifaa; RAWASHDEH, Leila. The impact of generative AI on marketing innovation and business growth challenges and opportunities in the digital economy. Heritage and Sustainable Development, [S. l.], v. 8, n. 1, p. 299–310, 2026. DOI: 10.37868/hsd.v8i1.1714. Disponível em: https://hsd.ardascience.com/index.php/journal/article/view/1714. Acesso em: 26 jul. 2026.