ALOTAIBI, Eid K.; SHKEER, Amged Saleh; AL-SHAIKH, Mustafa S. The role of metaverse marketing in enhancing tourism sustainability through immersive experience quality: An empirical study in AlUla, Saudi Arabia. Heritage and Sustainable Development, [S. l.], v. 8, n. 1, p. 77–94, 2026. DOI: 10.37868/hsd.v8i1.1748. Disponível em: https://hsd.ardascience.com/index.php/journal/article/view/1748. Acesso em: 9 jul. 2026.