ALOTAIBI, E. K.; SHKEER, A. S.; AL-SHAIKH, M. S. The role of metaverse marketing in enhancing tourism sustainability through immersive experience quality: An empirical study in AlUla, Saudi Arabia. Heritage and Sustainable Development, [S. l.], v. 8, n. 1, p. 77–94, 2026. DOI: 10.37868/hsd.v8i1.1748. Disponível em: https://hsd.ardascience.com/index.php/journal/article/view/1748. Acesso em: 2 may. 2026.