Hardayu, Audisty Prana, Nur Afifah, and Erna Listiana. 2025. “Innovative Self-Brand Congruity As a Mediator of CSR and Gamification Effects on Sustainable Consumer Engagement”. Heritage and Sustainable Development 7 (2):1089-1110. https://doi.org/10.37868/hsd.v7i2.1409.