Wishah, Raed, Ahmad Al-Sukkar, Zaid Dannoun, Jumana Al Gaafreh, Shifaa Qaimary, and Leila Rawashdeh. “The Impact of Generative AI on Marketing Innovation and Business Growth Challenges and Opportunities in the Digital Economy”. Heritage and Sustainable Development 8, no. 1 (March 19, 2026): 299–310. Accessed March 26, 2026. https://hsd.ardascience.com/index.php/journal/article/view/1714.