The moderating role of sustainable practices in the relationship between organizational capabilities and technology adoption

Abstract

The objective of this study is to examine how sustainable practices moderate the relationship between organizational capabilities and technology adoption among?Jordanian small and medium-sized enterprises (SMEs). Using a total of 350 valid?survey responses, the study tests the theorized relationships using partial least squares structural equation modeling (PLS-SEM). The findings reveal that process capabilities, resource commitment, sustainable practices, and value-added service capability have significant and positive?effects on technology adoption. Moreover, the findings highlight that sustainable practices significantly moderate the relationships among both resource commitment and technology adoption, as well?as value-added service capabilities and technology adoption. However, the interaction with sustainable practices and process capabilities was insignificant. Our study proves that businesses should integrate sustainability into technology adoption to build lasting strength and avoid law violations while protecting the environment. Policy leaders and business executives can use these results to develop better ways to combine technology with sustainable business objectives.