Linking sustainability to NGO performance: the role of entrepreneurial orientation

Authors

DOI:

https://doi.org/10.37868/hsd.v8i1.1443

Abstract

This study explores the mediating role of Entrepreneurial Orientation (EO) in linking Triple Bottom Line (TBL) sustainability practices—economic, social, and environmental—to the performance of international non-governmental organizations (NGOs) operating in Jordan. Drawing upon the Resource-Based View (RBV) and Dynamic Capabilities Theory (DCT), data were collected through structured surveys from 516 NGO employees, with 444 valid responses analyzed using Structural Equation Modeling (SEM). The results show that economic sustainability directly enhances NGO performance, while social and environmental sustainability exert indirect effects through EO. EO was found to partially mediate the impact of economic sustainability and fully mediate the effects of social and environmental dimensions. The model explains 62% of the variance in performance outcomes, affirming EO as a critical internal capability. These findings contribute to the growing literature on sustainability and strategic capabilities in nonprofit contexts and offer practical guidance for NGOs and policymakers seeking to integrate sustainability with adaptive, entrepreneurial approaches to enhance long-term mission performance.

Author Biography

Marwan Mansour, Amman Arab University, Jordan

I hold a Doctor of Philosophy (PhD) in Accounting from Universiti Malaysia Terengganu (2020) and currently serve as an Academic Researcher (Assistant Professor) at Amman Arab University and a Researcher at the Jadara Research Center, Jadara University, Irbid, Jordan, and a Research Fellow at the Executive Education and Professional Development Center, Awang Had Salleh Graduate School, College of Art and Science, Universiti Utara Malaysia (UUM). My research expertise spans corporate governance, sustainability, environmental, social, and governance (ESG) criteria, green innovation, corporate finance, cybersecurity, earnings management, FinTech, and corruption. Additionally, I have conducted in-depth studies on financial market dynamics, exchange rate behaviors, and the role of FinTech in banking performance and capital structure. To date, I have authored over 27 research papers and currently have six additional papers under review, reinforcing my commitment to academic excellence and impactful research. My work is dedicated to bridging the gap between academic research and practical applications, providing valuable insights that contribute to corporate strategies, financial decision-making, regulatory policies, and executive education.

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Published

2026-03-19

How to Cite

[1]
O. Hasan, M. Mansour, M. Al Zobi, and A. Marei, “Linking sustainability to NGO performance: the role of entrepreneurial orientation”, Heritage and Sustainable Development, vol. 8, no. 1, pp. 263–284, Mar. 2026.

Issue

Vol. 8 No. 1 (2026)

Section

Articles

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Copyright (c) 2026 Omar Hasan, Marwan Mansour, Mo’taz Al Zobi, Ahmad Marei

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