Sustainability of global and international business operations during the adversity and hardship


  • Ramo Palalic Sultan Qaboos University, Oman
  • Robert D. Hisrich Kent State University, USA
  • Leo Paul Dana Dalhousie University, Canada
  • Veland Ramadani South East European University, North Macedonia



The COVID-19 pandemic has altered the way business is conducted. The widespread closure of commercial organizations presents opportunities to reset the way business activities are conducted. Regardless of the organization’s size or its status as a domestic or international firm, due diligence is required to find solutions that will allow firms to sustain their business activities in uncertain times. This study addresses this issue and attempts to identify issues that require urgent attention so that organizations can be effective and efficient in their global operations. In this context, the study proposes three imperatives for global/international businesses to sustain their operations in the long term. These imperatives include having a strong reserve fund, access to a local mutual fund, and networking to form alliances in host countries. Other implications are discussed, and we identify areas for future research.




How to Cite

R. Palalic, R. D. Hisrich, L. P. Dana, and V. Ramadani, “Sustainability of global and international business operations during the adversity and hardship”, Heritage and Sustainable Development, vol. 4, no. 1, pp. 18–26, Jun. 2022.